Director of SEO & Social Media
Responsible for the team which manages SEO and Social Meida for 12 of the top Local sites in the nation (al.com, nola.com Cleveland.com and others). Also responsible to SEO and Social Media training for a group of 30 Newspapers and works with local and national clients on their SEO and Social Media needs.
Director of Organic Search
Built the SEO division from a 1 person “also do” capability to a team servicing the fastest growing and most profitable division of the company. Responsible for P&L, personnel, process development, training and client results.
Perform strategic search marketing consulting for local to national brands. Specializing in organic search, reputation management, social media management, mobile & local search strategies and search marketing training.
~ Oct 2007
Director of Natural Search
Company executive hired to build and expand the capabilities of the organic search department. Created new deliverables, built new team, coordinated sales collateral, created in-house training and worked high profile clients.
~ Oct 2006
Search Engine Marketing Manager
Performed organic optimization of the companies 18 websites as well as restructuring of core site behaviors to increase SE placement and traffic conversion all with an eye towards increasing ROI.
~ Jan 2004
Internet Marketing Manager
Responsible for website optimization and management of paid advertising campaigns. Performed detailed ROI and effectiveness reporting, as well as overall web site performance evaluations.
to Sep 2002
Lyford Digital Inc.
Director Online Product Development
Wright State University
Computer Lab Manager/IDTL Webmaster
Cord Camera Centers Inc.